The guest experience is our number one priority at Classic Cinemas. From our state of the art projection and clean, welcoming environment to how we interact with and protect our guests on our digital channels, we are committed to providing the most enjoyable guest experience. This policy serves to inform our guests (“you” or “your”) how we collect, store, and use your personal information to provide a safe and effective online experience.
What data we collect and how we collect it:
Although you may use our Services without sharing personally identifiable information, we automatically collect data on your website usage and online behavior (“Usage Information”) and unique identifiers such as your IP address (“Device Identifier”). We collect Usage and Device Information through third party analytics (Google Analytics) and web platforms through the usage of cookies, web beacons and embedded scripts.
By creating an account with us, signing up for our emails, communicating with us through digital channels such as email or social media, or registering for Classic Rewards loyalty program, you may share or be asked to provide “Personal Information” to help identify or contact you such as your name, street address, email address, phone number, birthday and account information such as a password and marketing preferences. If you choose to contact us through a third party website or service such as social media or Google, we may have access to information about you, which is subject to this policy as well as the privacy policies of those third parties. Our Services may contain links to other websites and services not operated or controlled by us, such as social media. We are not responsible for the privacy practices or content of third-parties and this policy applies only to the information collected by us.
If you choose to purchase products or services through our Services, we may also collect “Payment Information”. Through your usage of your online profile or loyalty membership, we may collect “Transactional Information” on your movie-going habits such as the movies you see and the concessions your purchase.
How we use data:
We use Device Information and Usage Information to improve the overall content and experience of our Services and for your individual experience such as storing your theatre location preference. We may also use it in conjunction with Transactional Information to promote films, events, and offers that are relevant for you if you allow us through Personal Information you have provided.
We use Personal Information you have provided such as your email or phone number in order to communicate with you for marketing and/or guest services purposes. We may share your Personal Information with vendors who provide services to us, such as fulfilling orders, providing processing or other information technology services, marketing our services to you on our behalf, carrying out research and analysis, and personalizing your guest experience. We do not allow these vendors to use this information or to share it for any purpose other than to provide services on our behalf. We do not provide or sell your Personal or Payment information to any third-party for their use, although we may contact you on their behalf if you allow us.
There may be times where we may share information when it does not directly identify you. For example, we may share anonymous, aggregated statistics about your use of our online services. Or we may combine information about you with other customers and share the information in a way that does not link to a specific customer.
When you interact with us through third-party sites such as our social media profiles or review platforms (e.g. Yelp, Google, etc) in a public way such as tagging us, posting on our profile, or using an associated hashtag, we will assume you intend to make that information public. We reserve the right to use public comments and public information such as your associated name or profile in our marketing materials. However, we will not post any non-public information such as guest feedback and comments that you send to us through direct message or without clear reference to us (e.g. tagging, using associated hashtag) without your approval. We may be required to share personal information with third parties, including law enforcement or government agencies, as a result of a court order, subpoena, or as otherwise required by law.
How we store and keep data secure:
We take reasonable measures to protect all of our data, including Personal and Payment Information during the transaction and once we receive it. However, by using the Services, you acknowledge that electronic transmission and storage cannot be guaranteed as 100% secure. Although we take security and data protection seriously, security breaches cannot be prevented entirely, and by continuing to use the Services, you accept the risk that a security breach may occur.
Your access and control over data:
You are never obligated to provide us with any personal information, but some Services do require it in order to complete transactions and allow us to contact you about those transactions. At any time, if you would like more information on what data we have about you, change/delete any data we have about you, or ask questions or express concern over our use of your data, please contact us at firstname.lastname@example.org or 630-968-1600.
Changes effective as of 8/23/2019.
Classic Cinemas. All rights reserved 2020.